We are commercial agents for internationally acknowledged celebrities such as sports profiles, actors and actresses, and more.

Wictory was founded 2018 with the idea and vision to build long-term brands for internationally acknowledged celebrities, such as sport profiles, actors and actresses, and more.

We are a commercial agency focusing on developing individual market-leading strategies for our clients. You focus on your job, and we make sure to build your long-term brand.

Why do we exist?

To build a successful brand is challenging. That’s why we created Wictory. Using celebrities and profiles in marketing and PR strategies is popular amongst brands today. We have seen some of the biggest stars such as soccer legend Zlatan and DJ group Swedish House Mafia representing brands like Volvo and Samsung, singer Zara Larsson as the new ambassador for Huawei, Lewis Hamilton in Monster commercials, Colin Kaepernick and Tiger Woods as ambassadors for Nike, David Beckham for Adidas, and so on. The list is growing longer every day. The reason companies, nonprofits and other actors on the market use celebrities in their marketing strategies is because people connect with people, not brands. Choosing the right person to represent a brand is a very fruitful strategy for companies, earning them huge profits in sales if done right. Wictory connects its clients, the celebrities, with the right audience by matching them with brands sharing the same values. Working as a professional artist or sportsman full time leaves little room for managing and building a brand around a name. This is where Wictory comes in. We make it possible for celebrities to develop and build a long-term brand by finding and signing collaborations with companies and commercial brands. We extend your career.

So, what exactly do we do then?

Using the individual brand development strategies we build with each and one of our clients, the famous profiles, we prolong their careers and strengthen their brands by finding and signing marketing and PR collaborations with companies and agencies all around the world. Included in our service is also coaching within media and communication, writing and publishing press releases, handling inquiries from brands and commercial deals, and support during negotiations. We know your value as a personal brand, and we are with you through the whole journey.

Short about the founders:

Elie Komo
CEO
Elie@wictory.se

Wendy Reyes
Marketing and Brand Manager
Wendy@wictory.se

Sharbel Touma
Senior Advisor
Sharbel@wictory.se